Today’s tire industry is struggling with methods to securely identify a specific tire together with its size and history data. In the mix we have RFID chips, replaceable sensors, tire registration and a few other technologies. Under the radar, however there’s a different approach favoured by premium car makers. Laser-engraved QR codes Just before the
Tag: tires
Why the Tire Tech conference will help your business
Tire Tech opens in three weeks time at its new venue in Hanover. Many of you know that I was closely involved in developing the conference programme for 2016. In this column I discuss some of the highlights of the conference, and how tire professionals can benefit. First, I want to thank the team at
DriveGuard changes the game for Bridgestone
Bridgestone’s European Driveguard was launched today in France. It was marketed as a ‘Game Changer’ within the tire business. At first glance, the product is just another runflat tire, launched 2 years behind its US namesake. But there is a story behind the development, which marks a change of game not necessarily for the tire
China introduces tire labelling – where are the opportunities?
At a meeting in Yancheng, China this week, over 100 tire industry experts assembled to discuss the programme for introducing consumer labels for Chinese tires. 2016 will be a voluntary preparation period. 2017 will see the first voluntary labels associated with tires by leading brands 2018 the government will publish lists to say which tires
Tire Retreaders feel the East wind
This week, I want to alert you to something from under the radar: there are big changes going on in the retread sector around the world. It’s hard to get numbers on this, but I’m increasingly getting involved in conversations about the impact of imports of low-priced truck tires from China on the global retread
Where are natural rubber prices headed?
Downward. Natural rubber (NR) is in mid- to long-term structural over-capacity right now, and the situation is made worse by the short- to mid-term turmoil in China’s tire industry. I’m not saying anything new here. The trade has been awash with speculation about how far down the price of rubber can go for the last
China’s tire makers in meltdown
A perfect storm of negative conditions is driving huge changes in China’s tire industry, causing a meltdown in profitability and output among Chinese tire makers. Desperate Chinese tire makers are driving sharp price falls in almost every tire market and simultaneously forcing down prices of raw materials, notably natural and synthetic rubber. In dollar terms,
How China’s Tire sector might develop – Part 2
In the previous article, I addressed how the international tire makers’ profitability in China might be threatened by greater availability of consumer data on tires. This article looks at the situation of China’s tire makers and how that might change in the coming decade or so. Falling prices China’s tire industry is probably the most
How China’s Tire sector might develop – Part 1
I’ve spent a lot of time talking to people in China these last couple of months, and the mood is not happy. First, they are dealing with a downturn in the domestic truck market; second there is the issue of widespread tariffs against Chinese-made tires and third the question of land prices. The prospect of

