DriveGuard changes the game for Bridgestone

Bridgestone’s European Driveguard was launched today in France. It was marketed as a ‘Game Changer’ within the tire business. At first glance, the product is just another runflat tire, launched 2 years behind its US namesake. But there is a story behind the development, which marks a change of game not necessarily for the tire

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Visions of the future for the global tire industry

Disruption. Change. Revolution. Usually when we talk about the tire industry, we talk about incremental change. Tires are safety critical and big changes introduce too much risk. Vehicle makers, tire retailers and the vehicle operators like tires to be reliable, safe and secure. Tire manufacture is both capital-intensive and labour-intensive. This means tire makers need

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Online selling; premium tire makers and retailers

As many of you know, I’ve been talking to many people in the global tire industry but last week at the excellent Latin American Tire show in Panama, organized by Gustavo Lima and his team, I had a bit of a revelation. I’d like to share it with you. We all know there are hundreds

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