DriveGuard changes the game for Bridgestone

Bridgestone’s European Driveguard was launched today in France. It was marketed as a ‘Game Changer’ within the tire business. At first glance, the product is just another runflat tire, launched 2 years behind its US namesake. But there is a story behind the development, which marks a change of game not necessarily for the tire

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Tire stories from Geneva Auto Salon

Three key stories emerged from the opening day of the Geneva Motor Show. ETRMA members met in Geneva and agreed to work together to help governments enforce the EU Labelling scheme Tire makers see the EU car tire sales downturn as structural – no recovery any time soon. BMW once again leads the OE field

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