Pirelli’s Calendar enters 21st century

After three or four years of struggling with image problems, Pirelli has found a way to produce a calendar which celebrates women without objectifying them. Three years ago I wrote a blog congratulating Pirelli on its decision to reduce the number of naked images in its 2013 calendar. At the time I wrote, “It is

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NK “Rosneft” buys stake in Pirelli & C. SpA

NK Rosneft has agreed to become Pirelli’s biggest investor by acquiring an indirect stake in the company. As per the agreement with Unicredit Bank, Intesa Banking Group, and Clessidra Fund, Rosneft will buy 50% share of the company holding 26.19% of Pirelli & C. S.p.A. stake. The transaction will be carried out at a value

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Pirelli Brings Kevlar Belted Tires to the Nurburgring

One week after the disastrous British Grand Prix, Pirelli heads to the Nurburgring in Germany. Pirelli has decided, in light of the tire failures at Silverstone, to bring Kevlar belted rear tires to Germany. Pirelli blamed the tire failures on a combination of factors. These included rear tires being mounted the wrong way round, low tire pressures, extreme

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Pirelli opens new winter tire line at Voronezh

Pirelli and its Russian joint venture partner have officially opened a new tire manufacturing line at the factory in Voronezh. The investment includes a mixing centre. The new line is capable of making the latest Winter tires for use in Russia and the rest of Europe. The factory will begin shipping the tires from March

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Pirelli’s calendar finally makes it into the 21st century.

Pirelli has removed the nudes from the famous Pirelli Calendar. Thank Goodness! It is unfortunate that the most famous object associated with a tire company is a set of nude and semi-nude images of women. I thought the Pirelli Calendar was out-dated. I thought it was sexist. I thought it was inappropriate to a modern,

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