Pirelli’s Calendar enters 21st century

After three or four years of struggling with image problems, Pirelli has found a way to produce a calendar which celebrates women without objectifying them. Three years ago I wrote a blog congratulating Pirelli on its decision to reduce the number of naked images in its 2013 calendar. At the time I wrote, “It is

This content is only available to registered users. Login/Register for free

Read More…


Pirelli’s calendar finally makes it into the 21st century.

Pirelli has removed the nudes from the famous Pirelli Calendar. Thank Goodness! It is unfortunate that the most famous object associated with a tire company is a set of nude and semi-nude images of women. I thought the Pirelli Calendar was out-dated. I thought it was sexist. I thought it was inappropriate to a modern,

This content is only available to registered users. Login/Register for free

Read More…


Keep up to date and get full FREE access to our tire industry commentaries

China Tire Intelligence Report

A weekly newsletter of developments in the China tire industry including news reports and David Shaw’s expert commentary and analysis.

Global Tire Intelligence Report

Monthly English & Chinese language newsletter bringing together global news stories covering retail, strategy, sustainability and legislative issues.