You have probably read about Goodyear’s two main concept tires shown at the Geneva motor show (See images above). They generated a massive amount of publicity in the automotive and general press and on websites around the world. I think this demonstrates – despite widespread opposition to the idea – that many people in the
Tag: branding
Pirelli’s Calendar enters 21st century
After three or four years of struggling with image problems, Pirelli has found a way to produce a calendar which celebrates women without objectifying them. Three years ago I wrote a blog congratulating Pirelli on its decision to reduce the number of naked images in its 2013 calendar. At the time I wrote, “It is