Tire buyers go online for research; purchasing

Research from Google dated September 2013 suggests that more people are using the web to research and make tire purchases. Time spent on research is up; average spend is up; and brand influence is up. The top reason for buying — according to the Google research — is durability followed by price. The biggest statistic

This content is only available to registered users. Login/Register for free

Read More…


Keep up to date and get full FREE access to our tire industry commentaries

China Tire Intelligence Report

A weekly newsletter of developments in the China tire industry including news reports and David Shaw’s expert commentary and analysis.

Global Tire Intelligence Report

Monthly English & Chinese language newsletter bringing together global news stories covering retail, strategy, sustainability and legislative issues.

Tire Industry Research
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.