AnalysisMichelin to continue focus on e-commerce

In a long and informative interview with the president of Michelin China, Bruno de Feraudy, China Daily reports on Michelin’s strategy there. “At Michelin, we do not regard our business as tire makers. Instead, we facilitate better, safer, and more enjoyable mobility,” says De Feraudy. He said the automotive servicing market in China is growing at 19% CAGR, driven by the increase in car ownership. De Feraudy says Michelin China is eyeing fast growth through e-commerce and has sought to harness mobile phone apps and online platforms. The company is also working hard on driving sales to bricks-and-mortar stores