Latest Analysis

We publish periodic stories about key developments in the tire industry – for free.



Hankook to lay off workers in China: workers strike

Tire World reports that Hankook has informed workers at its plant in Huaian Economic Development Zone, Jiangsu, China that it expects to lay off at least 300 workers. The company also operates factories in Jiaxing, Zhejiang Province and Chongqing. Hankook is planning to re-organise the shift pattern at the Huai’an factory which will result in

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Strong reaction to Nokian test fraud admissions

In part because of the strong influence of tire test results on European tire sales and in part because ADAC has in the past admitted bias against Chinese-made tires, the reaction from the Chinese press to admissions of fraud by Nokian has predictably generated anger and resentment among China’s tire community. This is compounded by

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Bridgestone brings Wuxi expansion on stream

Bridgestone (Wuxi) Tire Co. has completed the Phase-3 radial tire expansion project. The project has also received environmental approvals. The project brings total capacity to 7.78m passenger car tires/year. It represents an investment of US$98m Altogether the Wuxi unit employs 1850 working 330 days/year 24 hours/day. The unit produced its first tires in October 2015

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Pirelli discusses China market

At the Geneva Motor Show, China Tire dealer secured an interview with Pirelli’s General Manager Operations, Gregorio Borgo. Asked about the integration of Pirelli with ChemChina, Borgo said he is directly involved in that process and enjoys working with Ren Jianxin (Chairman of ChemChina). Borgo said there are great advantages for Pirelli and also for

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Michelin to continue focus on e-commerce

In a long and informative interview with the president of Michelin China, Bruno de Feraudy, China Daily reports on Michelin’s strategy there. “At Michelin, we do not regard our business as tire makers. Instead, we facilitate better, safer, and more enjoyable mobility,” says De Feraudy. He said the automotive servicing market in China is growing at 19% CAGR, driven by the increase in car ownership. De Feraudy says Michelin China is eyeing fast growth through e-commerce and has sought to harness mobile phone apps and online platforms. The company is also working hard on driving sales to bricks-and-mortar stores

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Yokohama opens Winter test track in Hokkaido

Western media carried this story in January, but with few details. It appears that Yokohama held an open day at the track site for members of the Japan Automobile Reporters Association (AJAJ). The report includes a diagram of the site and details on area, tracks and location: around 10km west of Asahikawa airport. Source: Yokohama

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Chris Delaney is running Goodyear’s APAC business

Chris Delaney is now in charge of Goodyear’s Asia-Pacific operations. “We are pleased to welcome Chris to Goodyear in this important role,” said Rich Kramer, Goodyear’s CEO. “He is a proven leader who has spent extensive time in the Asia Pacific region during his career and joins us at a critical time as we drive for growth

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