Calendar Archives – Tire Industry Research

Pirelli’s Calendar enters 21st century

David Shaw — Wed, 20 Jan 2016 10:46:29 +0000

After three or four years of struggling with image problems, Pirelli has found a way to produce a calendar which celebrates women without objectifying them. Three years ago I wrote a blog congratulating Pirelli on its decision to reduce the number of naked images in its 2013 calendar. At the time I wrote, “It is

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Pirelli’s calendar finally makes it into the 21st century.

David Shaw — Sat, 12 Jan 2013 15:25:20 +0000

Pirelli has removed the nudes from the famous Pirelli Calendar. Thank Goodness! It is unfortunate that the most famous object associated with a tire company is a set of nude and semi-nude images of women. I thought the Pirelli Calendar was out-dated. I thought it was sexist. I thought it was inappropriate to a modern,

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