Bridgestone Archives – Tire Industry Research https://tireindustryresearch.com/tag/bridgestone/ Keeping the World’s Tire Industry Informed Thu, 21 Jun 2018 13:53:55 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://tireindustryresearch.com/wp-content/uploads/2018/07/cropped-tir-favicon-100x100.png Bridgestone Archives – Tire Industry Research https://tireindustryresearch.com/tag/bridgestone/ 32 32 DriveGuard changes the game for Bridgestone https://tireindustryresearch.com/2016/01/20/driveguard-changes-the-game-for-bridgestone/ Wed, 20 Jan 2016 11:05:28 +0000 http://s535805682.websitehome.co.uk/?p=1829 Bridgestone’s European Driveguard was launched today in France. It was marketed as a ‘Game Changer’ within the tire business. At first glance, the product is just another runflat tire, launched 2 years behind its US namesake. But there is a story behind the development, which marks a change of game not necessarily for the tire

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]]> Tire stories from Geneva Auto Salon https://tireindustryresearch.com/2013/03/06/tire-stories-from-geneva-auto-salon/ Wed, 06 Mar 2013 12:48:01 +0000 http://tireindustryresearch.com/?p=481 Three key stories emerged from the opening day of the Geneva Motor Show. ETRMA members met in Geneva and agreed to work together to help governments enforce the EU Labelling scheme Tire makers see the EU car tire sales downturn as structural – no recovery any time soon. BMW once again leads the OE field

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