branding Archives – Tire Industry Research

Concept tires trigger huge interest

David Shaw — Thu, 17 Mar 2016 14:44:49 +0000

You have probably read about Goodyear’s two main concept tires shown at the Geneva motor show (See images above). They generated a massive amount of publicity in the automotive and general press and on websites around the world. I think this demonstrates – despite widespread opposition to the idea – that many people in the

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Pirelli’s Calendar enters 21st century

David Shaw — Wed, 20 Jan 2016 10:46:29 +0000

After three or four years of struggling with image problems, Pirelli has found a way to produce a calendar which celebrates women without objectifying them. Three years ago I wrote a blog congratulating Pirelli on its decision to reduce the number of naked images in its 2013 calendar. At the time I wrote, “It is

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