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	<title>Branding &amp; promotions Archives &#8211; Tire Industry Research</title>
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	<link>https://tireindustryresearch.com/category/branding/</link>
	<description>Keeping the World’s Tire Industry Informed</description>
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	<title>Branding &amp; promotions Archives &#8211; Tire Industry Research</title>
	<link>https://tireindustryresearch.com/category/branding/</link>
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	<item>
		<title>Global Tire industry in September</title>
		<link>https://tireindustryresearch.com/2017/10/02/global-tire-industry-in-september/</link>
		
		<dc:creator><![CDATA[David Shaw]]></dc:creator>
		<pubDate>Mon, 02 Oct 2017 11:52:03 +0000</pubDate>
				<category><![CDATA[AA-commentaries]]></category>
		<category><![CDATA[Agricultural]]></category>
		<category><![CDATA[Americas-North]]></category>
		<category><![CDATA[Americas-South]]></category>
		<category><![CDATA[Anti-dumping]]></category>
		<category><![CDATA[Asia-other]]></category>
		<category><![CDATA[Branding & promotions]]></category>
		<category><![CDATA[Car]]></category>
		<category><![CDATA[Car makers & OE]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Conferences and exhibitions]]></category>
		<category><![CDATA[Continental]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Hankook]]></category>
		<category><![CDATA[International trade]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[Michelin]]></category>
		<category><![CDATA[Natural rubber]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[synthetic rubber]]></category>
		<guid isPermaLink="false">http://tireindustryresearch.com/?p=3004</guid>

					<description><![CDATA[<p>We have just published the September issue of our global tire industry newsletter. This 36-page publication brings you unique insights into: Changes in the tire industry uncovered at the Frankfurt IAA A unique analysis of Pirelli&#8217;s IPO and prospects for the future Japan&#8217;s tire industry (in numbers) India&#8217;s tire industry (in numbers) India&#8217;s tariffs on TBR</p>
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<p><a class="btn btn-danger btn-sm text-white font-weight-bold understrap-read-more-link" href="https://tireindustryresearch.com/2017/10/02/global-tire-industry-in-september/">Read More…</a></p>
<p>The post <a href="https://tireindustryresearch.com/2017/10/02/global-tire-industry-in-september/">Global Tire industry in September</a> appeared first on <a href="https://tireindustryresearch.com">Tire Industry Research</a>.</p>
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		<item>
		<title>Triangle issues share prospectus</title>
		<link>https://tireindustryresearch.com/2016/08/22/triangle-issues-share-prospectus/</link>
		
		<dc:creator><![CDATA[David Shaw]]></dc:creator>
		<pubDate>Mon, 22 Aug 2016 08:24:37 +0000</pubDate>
				<category><![CDATA[AA-commentaries]]></category>
		<category><![CDATA[Americas-North]]></category>
		<category><![CDATA[Branding & promotions]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[Triangle]]></category>
		<category><![CDATA[Truck]]></category>
		<category><![CDATA[IPO]]></category>
		<guid isPermaLink="false">http://tireindustryresearch.com/?p=2748</guid>

					<description><![CDATA[<p>Last week, after many delays, Triangle Tire finally launched a programme to sell up to 200m shares on the Shanghai stock exchange. The issue price will be RMB22.07/share, leading to a potential gain of RMB 4285m (USD 641m) after costs and charges. The issue is scheduled to take place in the first half of September.</p>
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<p>The post <a href="https://tireindustryresearch.com/2016/08/22/triangle-issues-share-prospectus/">Triangle issues share prospectus</a> appeared first on <a href="https://tireindustryresearch.com">Tire Industry Research</a>.</p>
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		<title>China Tire Intelligence &#8211; May 2016</title>
		<link>https://tireindustryresearch.com/2016/05/30/china-tire-intelligence-may-2016/</link>
		
		<dc:creator><![CDATA[David Shaw]]></dc:creator>
		<pubDate>Mon, 30 May 2016 10:40:41 +0000</pubDate>
				<category><![CDATA[AA-commentaries]]></category>
		<category><![CDATA[Apollo]]></category>
		<category><![CDATA[Branding & promotions]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[GiTi]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[Natural rubber]]></category>
		<category><![CDATA[Chinese tires]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tire]]></category>
		<category><![CDATA[tires]]></category>
		<category><![CDATA[tyre]]></category>
		<category><![CDATA[Tyres]]></category>
		<guid isPermaLink="false">http://s535805682.websitehome.co.uk/?p=2661</guid>

					<description><![CDATA[<p>Following the successful launch of our weekly intelligence report on China&#8217;s tire industry we have decided to publish a monthly summary of the latest trends. By David Shaw Outlook improving We expect to see tire production volumes rise significantly in June and July. Orders beyond that period are uncertain. Last month we noted that some</p>
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<p>The post <a href="https://tireindustryresearch.com/2016/05/30/china-tire-intelligence-may-2016/">China Tire Intelligence &#8211; May 2016</a> appeared first on <a href="https://tireindustryresearch.com">Tire Industry Research</a>.</p>
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			</item>
		<item>
		<title>Apollo in motion</title>
		<link>https://tireindustryresearch.com/2016/03/17/apollo-in-motion/</link>
		
		<dc:creator><![CDATA[David Shaw]]></dc:creator>
		<pubDate>Thu, 17 Mar 2016 14:41:48 +0000</pubDate>
				<category><![CDATA[AA-commentaries]]></category>
		<category><![CDATA[Americas-North]]></category>
		<category><![CDATA[Apollo]]></category>
		<category><![CDATA[Branding & promotions]]></category>
		<category><![CDATA[Car]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Strategic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tires]]></category>
		<category><![CDATA[tyre]]></category>
		<category><![CDATA[Tyres]]></category>
		<guid isPermaLink="false">http://s535805682.websitehome.co.uk/?p=2254</guid>

					<description><![CDATA[<p>Apollo Tyres and its Vredestein unit are developing a new brand strategy and making structural changes to their European operations. Speaking exclusively to Tire Industry Research at the Geneva Motor show, Apollo CEO, Neeraj Kanwar said the company is changing its brand strategy. The change is driven partly by a drive to build OE contracts</p>
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<p>The post <a href="https://tireindustryresearch.com/2016/03/17/apollo-in-motion/">Apollo in motion</a> appeared first on <a href="https://tireindustryresearch.com">Tire Industry Research</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Tire testing comes under intense scrutiny</title>
		<link>https://tireindustryresearch.com/2016/03/17/tire-testing-comes-under-intense-scrutiny/</link>
		
		<dc:creator><![CDATA[David Shaw]]></dc:creator>
		<pubDate>Thu, 17 Mar 2016 14:38:29 +0000</pubDate>
				<category><![CDATA[AA-commentaries]]></category>
		<category><![CDATA[Branding & promotions]]></category>
		<category><![CDATA[Car]]></category>
		<category><![CDATA[Car makers & OE]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[Nokian]]></category>
		<category><![CDATA[rolling resistance]]></category>
		<category><![CDATA[tire labelling]]></category>
		<category><![CDATA[Tire tests]]></category>
		<category><![CDATA[tires]]></category>
		<category><![CDATA[tyre]]></category>
		<category><![CDATA[Tyres]]></category>
		<guid isPermaLink="false">http://s535805682.websitehome.co.uk/?p=2251</guid>

					<description><![CDATA[<p>Last week, Nokian implicitly admitted that it rigged magazine tests of tires. In this column I want to look at how and why it might have done that and then look at some of the implications of the admission. Nokian admits rigging tests First, the facts as we know them. Finnish newspaper Kauppalehti last week</p>
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<p>The post <a href="https://tireindustryresearch.com/2016/03/17/tire-testing-comes-under-intense-scrutiny/">Tire testing comes under intense scrutiny</a> appeared first on <a href="https://tireindustryresearch.com">Tire Industry Research</a>.</p>
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		<title>DriveGuard changes the game for Bridgestone</title>
		<link>https://tireindustryresearch.com/2016/01/20/driveguard-changes-the-game-for-bridgestone/</link>
		
		<dc:creator><![CDATA[David Shaw]]></dc:creator>
		<pubDate>Wed, 20 Jan 2016 11:05:28 +0000</pubDate>
				<category><![CDATA[AA-commentaries]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding & promotions]]></category>
		<category><![CDATA[Bridgestone]]></category>
		<category><![CDATA[Car]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Strategic]]></category>
		<category><![CDATA[runflat]]></category>
		<category><![CDATA[tire]]></category>
		<category><![CDATA[tires]]></category>
		<category><![CDATA[tyre]]></category>
		<category><![CDATA[Tyres]]></category>
		<guid isPermaLink="false">http://s535805682.websitehome.co.uk/?p=1829</guid>

					<description><![CDATA[<p>Bridgestone’s European Driveguard was launched today in France. It was marketed as a ‘Game Changer’ within the tire business. At first glance, the product is just another runflat tire, launched 2 years behind its US namesake. But there is a story behind the development, which marks a change of game not necessarily for the tire</p>
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<p>The post <a href="https://tireindustryresearch.com/2016/01/20/driveguard-changes-the-game-for-bridgestone/">DriveGuard changes the game for Bridgestone</a> appeared first on <a href="https://tireindustryresearch.com">Tire Industry Research</a>.</p>
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